One of the most important things to consider in SMS marketing is the language used in your messages. Certain words can trigger spam filters, leading to the carriers not delivering your messages.
No matter what, we can’t guarantee your SMS messages won’t be blocked by the mobile carriers, but by following these tips, you’ll have the best chance of them being delivered.
The Impact of Spam Words
Using spam words in your SMS marketing messages can have several negative consequences:
Deliverability Issues
Spam filters are designed to weed out unwanted messages. Using spam words increases the likelihood of your messages being flagged as spam. This results in lower deliverability rates, meaning your messages may not reach your intended audience.
Reputation Damage
Sending spammy messages damages your business’ reputation. Your leads and customers will no longer trust your business. People are increasingly wary of unsolicited or deceptive marketing tactics and associating your business with spam texts can have long-term consequences.
Legal Ramifications
Sending unsolicited messages, especially those containing deceptive or misleading content, can lead to legal repercussions and hefty fines. It’s important to comply with relevant regulations. Make sure you complete 10DLC registration and get opt-in permission before texting anyone.
Related: Know Before You Text: Industries and Content Prohibited from Business Texting
General “Spam” Words to Avoid
This is not a comprehensive list, but it’s a good place to start. Avoid using these words and phrases and any similar ones in your SMS marketing messages.
- Free
- $$$
- Win, Winner, Winning, Won
- You won
- Cash
- Purchase
- Buy
- Loan
- Debt
- Payday
- Savings alert
- Risk-free
- Prize
- Cash bonus
- Extra income
- Get paid
- Lottery
- Jackpot
- This isn’t spam
- Not spam
- Make money
- Fash cash
- You have been selected
- Fraud
- Million
- Credit card
- Debit card
Also, don’t write words or phrases in ALL CAPS. This literally screams “I’m spam!” to carriers and often makes your texts get blocked.
If you’re trying to send a message to a lot of people and it talks about BUYING NOW because of a BIG SALE and includes lots of $$$, that’s often a red flag.
Make sure you also use the standard spelling of words and avoid any unnecessary special characters ($$$ , @, etc.)
Carriers won’t always block messages that use these words or phrases, but you’re more likely to get your messages delivered by sharing relevant sales and offers with specific, smaller groups. That way, people aren’t all getting the same message without any personalization.
Note: This information is not legal advice and is for informational purposes only. If you need further assistance, contact a legal professional in your area. We can never guarantee your messages won’t be blocked, but following these tips makes them more likely to be delivered.
